For years, Curel^® skincare has been the go-to brand for dry skin relief. Now the Curel^® skincare experts are partnering with the charitable organization Direct Relief to offer relief to those who need it most in the wake of Hurricane Sandy. At a moment when many New Yorkers are still without even the most basic personal care essentials, the Curel^® skincare team donated its new Intensive Healing Cream for 500 care packages that were distributed by Direct Relief to a local New York City clinic, giving the city’s disenfranchised women and families staples that are critical to their health and well-being. Connie Britton, star of a new hit television show, joined forces with Curel^® skincare and Direct Relief  to give out packages to those in need on December 3^rd.

“I’m thrilled to be partnering with Curel Skincare and Direct Relief International, an extraordinary organization,” says Britton. “As witnessed very recently during Hurricane Sandy the simplest things such as toothpaste and body lotion become hard to come by, and these items are often taken for granted.”

Helming the largest Hurricane Preparedness non-profit program in the U.S., Direct Relief pre-positions large quantities of medicines and supplies at health centers, clinics and hospitals in order to quickly treat vulnerable people during emergencies. Curel^® skincare chose to partner with Direct Relief International^®in order to provide powerful skincare relief as a part of the charity’s outreach to those in need. Each of the 500 packages distributed features Curel^® Intensive Healing Cream, a rich, occlusive cream formula that immediately seals in moisture and restores skin protective barrier over time.

Created with extremely dry and sensitive skin sufferers in mind, the thick, therapeutic formula is clinically proven to provide immediate moisturization to help heal even the driest skin. Petrolatum locks in moisture and protects skin from drying out, while Glycerin acts as a humectant. Together these protective ingredients create the ultimate barrier, ensuring that moisture stays within the skin to relieve and ultimately prevent the chapping and chafing caused by dryness.