Procter & Gamble (P&G) is a global consumer goods company committed to improving the lives of consumers through trusted brands in categories such as health care, hygiene, and home care.

Mission
With a mission to improve the lives of the world’s consumers, now and for generations to come, P&G integrates social responsibility into its core operations through initiatives like “P&G Children’s Safe Drinking Water Program,” which has provided billions of liters of clean water to communities in need, and disaster relief efforts that support families during crises. P&G also champions gender equality, education, and sustainability, striving to be a force for good and a force for growth around the world.
A Powerful Partnership
Delivering Essential Care Through Decades of Collaboration
For over 20 years, Procter & Gamble and Direct Relief have been collaborating to support communities affected by emergencies and to enhance healthcare access through the U.S. and globally. From responding to the Los Angeles wildfires and hurricanes to supporting free and charitable clinics nationwide, this partnership helps deliver essential hygiene and health products to those in need.
P&G’s contributions enable Direct Relief to supply clinics with reliable personal care items, helping providers meet patient needs more effectively. During disasters, P&G’s donations provide critical support to displaced individuals and emergency responders, ensuring access to necessary supplies.

Emergency Response & recovery
During hurricanes, wildfires, and other health crises, access to basic personal care products becomes essential for affected communities. Procter & Gamble’s support provides critical hygiene supplies that help meet the immediate needs of displaced individuals and families.
Through this partnership, Procter & Gamble helps enhance the capacity of emergency responders and relief organizations to deliver essential supplies where they are needed most, contributing to more effective disaster response and recovery efforts.
Protection from Mosquito-Born Illnesses
Natural disasters often lead to conditions such as standing water and disrupted infrastructure, which can significantly increase mosquito activity and create a heightened risk of mosquito-borne illnesses. These health risks are especially concerning in areas where access to shelter and medical care is limited. Procter & Gamble’s generous donation of Zevo lotion provides vital protection in these situations, offering an effective defense against mosquitos for individuals and families.
By including Zevo in disaster relief efforts, P&G supports frontline organizations in reducing health risks among vulnerable populations. Contributions like this are crucial to protecting public health and safety during emergency response and recovery operations.
Free & Charitable Clinic Support
Free and charitable clinics play a crucial role in delivering healthcare to underserved communities across the United States. Operating with limited resources and heavy reliance on volunteers and donors, these clinics often face challenges in meeting the basic needs of their patients.
Procter & Gamble’s support helps address critical gaps by providing essential hygiene and health products, enabling these clinics to maintain quality care and improve patient outcomes. This partnership strengthens the resilience of safety-net providers and enhances access to vital health services for vulnerable populations.