Procter & Gamble (P&G) is a global consumer goods company committed to improving the lives of consumers through trusted brands in categories such as health care, hygiene, and home care.
Mission
| P&G’s mission is to improve the lives of the world’s consumers, now and for generations to come, and this includes supporting communities around the world in times of need. From the early origins of the company, P&G’s founders made giving back a priority through core initiatives like the P&G Children’s Safe Drinking Water Program, which, together with partners like Direct Relief, has provided 25 billion liters of clean water to children and families in need, including during disasters and humanitarian crises. Additionally, through the P&G Disaster Relief Program, P&G supports organizations like Direct Relief through grants and product donations that enable them to carry out critical response efforts and help communities recover. P&G also champions gender equality, provides educational opportunities, and helps strengthen health and hygiene for individuals and families, striving to create thriving communities around the world. |
A Powerful Partnership
Delivering Essential Care Through Decades of Collaboration
For over 20 years, Procter & Gamble and Direct Relief have been collaborating to support communities affected by emergencies and enhance healthcare access across the U.S. and globally. From responding to natural disasters like wildfires and hurricanes, to supporting free and charitable clinics nationwide, P&G supports Direct Relief through grants that enable us to carry out critical response efforts and help communities recover. Our partnership also helps deliver essential cleaning, personal care, and hygiene products from trusted P&G brands to those in need.
P&G’s contributions enable Direct Relief to supply clinics with reliable personal care items, helping providers meet patient needs more effectively. During times of disaster, P&G’s donations provide critical support to displaced individuals and emergency responders, ensuring access to necessary supplies.
Emergency Response & recovery
During hurricanes, wildfires, and other natural disasters and public health crises, access to basic personal care products can be a challenge. The P&G Disaster Relief Program provides essential supplies that families rely on every day, including superior-performing cleaning, health, and hygiene products.
Through our partnership, Procter & Gamble and Direct Relief help meet the immediate needs of displaced individuals and families, enhance the capacity of emergency responders and relief organizations to deliver critical supplies where they are needed most, and make the path back to everyday life a bit easier — contributing to more effective disaster response and recovery efforts.
Protection from Mosquito-Born Illnesses
Natural disasters often lead to conditions such as standing water and disrupted infrastructure, which can significantly increase mosquito activity and the risk of mosquito-borne illnesses, creating additional challenges for families recovering from disasters. These health risks are especially concerning in areas where access to shelter and medical care is limited.
Procter & Gamble’s donation of Zevo lotion provides vital protection in these situations, offering an effective defense against mosquitos for individuals and families.
By including Zevo in its disaster relief efforts, P&G supports frontline organizations in reducing health risks among vulnerable populations. Contributions like this are crucial to protecting public health and safety during emergency response and recovery operations.
Free & Charitable Clinic Support
Free and charitable clinics play an important role in delivering healthcare to underserved communities across the United States, including in times of crisis. Operating with limited resources and a heavy reliance on volunteers and donors, these clinics often face challenges in meeting the basic needs of their patients.
P&G’s support helps address critical gaps, including by providing essential health and hygiene products, enabling these clinics to maintain quality care and improve patient outcomes. Our partnership strengthens the resilience of safety-net providers and enhances access to vital health services for vulnerable populations.