Zynga and Direct Relief transform online connections into real-life assistance to those affected by Typhoon Haiyan
Typhoon Haiyan battered the Philippines early on the morning of November 8 (local time) with winds reaching nearly 200 mph – equivalent to a Category 5 hurricane. One million people are displaced and 12 million could potentially be affected, officials estimate. Electricity and communications lines have been cut off in most of the affected area – an area still reeling from a 7.2 magnitude earthquake that hit less than one month ago.
Direct Relief has sent more than 10 tons of emergency medicine and medical supplies – valued at $3,800,000 – to the Philippines, with more on the way. In addition, Direct Relief’s Emergency Team is on the ground monitoring health-related needs following Super Typhoon Haiyan (locally known as Yolanda) – the most powerful storm to ever make landfall.
To support Direct Relief’s response, Zynga games have come together to offer players the opportunity to contribute to the relief efforts while playing their favorite games.
From November 20 through November 24, Mafia Wars players can purchase limited edition Self Defense, with 100% of Zynga’s share of the purchase price benefitting Direct Relief’s response to Typhoon Haiyan.
From November 22 through November 28, Hidden Shadows players can purchase limited edition energy packs, with 100% of Zynga’s share of the purchase price benefitting Direct Relief’s response to Typhoon Haiyan.
From November 14 through November 26, FarmVille 2 players can purchase special packages of water, including exclusive items for their farm, to benefit Direct Relief. Zynga’s full portion of the purchase price will benefit Direct Relief’s response to Typhoon Haiyan.
From November 19 through November 26, FarmVille players can purchase a limited edition Philippines Pegacorn, with 100% of Zynga’s share of the purchase price benefitting Direct Relief’s response to Typhoon Haiyan.
From November 19 through November 26, Poker players can purchase a limited edition Philippines Heart, with 100% of Zynga’s share of the purchase price benefitting Direct Relief’s response to Typhoon Haiyan.
Hidden Shadows, FarmVille 2 and Mafia Wars
Zynga will donate its entire share of the purchase price of qualifying promotional purchases made with paid in-game currency to Direct Relief. Zynga will determine the amount to donate to Direct Relief by (1) calculating the aggregate value of purchases made using paid in-game currency (purchases made using earned in-game currency will not be included in this calculation) and (2) then applying an “exchange rate” to determine the value of the paid in-game currency in U.S. dollars. Zynga will then remit to Direct Relief 100% of the U.S. dollar value for qualifying purchases on Zynga.com and 70% of the U.S. dollar value for qualifying purchases on third-party platforms to reflect the 30% retained by the transaction processor when players purchase in-game currency. Player purchases are not tax-deductible. Farmville2 promotion is expected to run from November 14, 2013 to November 26, 2013, however dates may vary.
FarmVille and Poker
If allowed by the third party, Zynga will allow players to purchase items with unique item codes with in-game currency on the third party Platform. Zynga (1) will use the unique item codes to track the number of purchases made by players who have ever paid in the Game (“Paid Players”) and the amount of each of their purchases to calculate the aggregate value of purchases made in in-game currency by Paid Players (“Paid Player Purchases”) and (2) will then apply the exchange rate provided by the applicable Game studio to the Player Purchases to determine the proceeds to be paid to the Nonprofit in US dollars (collectively, the “In-game Proceeds”). Zynga will remit 70% of the aggregate In-Game Proceeds it receives from the third-party Platform to Nonprofit to reflect the 30% retained by the transaction processor when players purchase in-game currency.