When disasters strike, basic necessities become precious resources. Through their generous ongoing product donations, Kenvue has become an essential partner in Direct Relief’s disaster response efforts, providing crucial personal care items that help restore dignity and health to affected communities.
A New View of Care
Kenvue’s contributions of high-quality personal hygiene products—including shampoo, conditioner, and band-aids—enable Direct Relief to assemble comprehensive personal care kits distributed during emergency relief operations. These essential items address often-overlooked needs that significantly impact the physical and emotional wellbeing of disaster survivors.
For families displaced from their homes after hurricanes, floods, wildfires, and other emergencies, these personal care products provide a sense of normalcy amid chaos. Beyond comfort, they serve a vital health function, helping prevent skin infections and other hygiene-related complications that can become serious concerns in post-disaster environments.
Key Initiatives
Earthquake Relief
Following the devastating February 2023 earthquakes in Turkey that claimed over 50,000 lives, Kenvue partnered with Direct Relief to provide essential personal care items to affected communities. With more than 250,000 people still living in container housing due to destroyed infrastructure, this support has proven vital for long-term recovery.
In October 2024, this partnership enabled local NGO Needsmap to distribute comprehensive care packages to over 7,000 university students impacted by the earthquakes.
Maui Wildfires
When devastating wildfires swept across Maui in 2023, Kenvue partnered with Direct Relief to provide essential personal care products to displaced residents. Their donations of shampoo, conditioner, and body wash were incorporated into hygiene kits distributed at shelters and temporary housing facilities throughout affected communities.
For families who lost everything in the fires, these basic personal care items offered both practical health benefits and a restored sense of dignity during an extraordinarily difficult time.
Ukraine Relief
Amid Ukraine’s ongoing war, Kenvue’s partnership with Direct Relief has delivered essential personal care supplies to vulnerable populations throughout the country. This support proved critical in Kremenchuk, where the children’s hospital experienced severe shortages, receiving no new supplies from early February through April.
When a large Direct Relief shipment finally arrived, delivered by the Association Internationale de Coopération Médicale (AICM), it brought vital relief to approximately 250 children, many suffering from war-related injuries.