Pampers and Direct Relief Join to Aid Families Affected by Recent Natural Disasters

Santa Barbara, CA – Pampers, one of the original diaper brands, to distribute disposable diapers around the globe, is continuing its year-long 50th birthday celebration with the announcement of its most recent mission in its Little Miracle Missions program, which seeks to celebrate, support and protect babies everywhere through acts of kindness to little miracles (babies) and their families, while encouraging parents to “pay it forward” and support others.

Pampers is encouraging consumers to log on to their Facebook page (www.facebook.com/pampers) to show their support for those families recently affected by natural disasters in the United States. By heading to the page’s “Miracle Missions” tab, consumers will be able to help trigger donations of Pampers diapers and wipes, as well as funding, directly to Direct Relief Internationalto benefit parents and babies affected by the recent natural disasters. For every click of the “I support” button on the “Miracle Missions” tab, Pampers will donate one diaper, one pack of wipes, and $1 to Direct Relief International to help families in affected areas. For those participants who share stories detailing their little miracles – babies – Pampers will donate an additional two diapers, two packs of wipes, and $2 to Direct Relief.

“Due to the recent natural disasters across the U.S., many parents are spending time worrying about basic living essentials and less time with their own little miracles,” said John Brase, Pampers Marketing Director. “With the support of our consumers, Pampers will be able to provide Direct Relief International with the materials needed to make the lives of these families a little easier.”

“For families who have lost their homes and been displaced in the recent spate of tornadoes and other severe weather across much of the U.S., necessities like diapers and baby wipes are especially valued,” said Damon Taugher, Director of Direct Relief USA. “During non-emergency situations, these products are among the most requested items from partner health facilities worldwide, including those treating low-income patients in the U.S. Direct Relief is extremely grateful to Pampers for the generous donation of diapers, wipes and funds.”

Since launching in April 2011, the Little Miracle Missions program has seen Pampers donate more than 30,000 care packages to over 800 NICUs throughout the country, throw surprise baby showers for new and expectant mothers in honor of Mother’s Day and toast dads for all that they do through a series of  national Father’s Day celebrations.

About Direct Relief International

Direct Relief International is California’s largest medical relief organization, active in all 50 states and 70 countries. In the United States, Direct Relief has provided medicines and medical supplies valued at over $250 million (wholesale), to more than 1,100 safety net clinics in all 50 states since the program’s inception in 2004.  The organization has been among the world’s largest medical suppliers in Haiti after the 2010 earthquake, has top charity ratings, including four-star and “top-notch” rating from Charity Navigator, and a 100% fundraising efficiency rating from Forbes magazine. For more information, please visit www.DirectRelief.org.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company’s largest global brand and is the world’s top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.Pampers.com.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.

The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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