News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
  • If publishing online, please link to the original URL of the story.
  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
    • Twitter (@DirectRelief)
    • Facebook (@DirectRelief)
    • Instagram (@DirectRelief)

Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
  • Direct Relief's work is prohibited from populating web pages designed to improve rankings on search engines or solely to gain revenue from network-based advertisements.
  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

Indian Ocean Tsunami Donation Policy


South Asian Earthquake and Tsunami 2004

The scale of human tragedy in South Asia is beyond our ability to characterize. The numerical death toll represents individual people, each someone’s son or daughter, brother or sister, mother or father, or friend.

In the midst of a profoundly sad moment for millions of people, we at Direct Relief have had the privilege to encounter the enormous compassion and generosity of people around the world who have sought, through us, to assist in some way. Our staff members and dozens of volunteers have answered thousands of calls. The offers of help and financial contributions are deeply humbling and inspiring.

It is being said repeatedly in the media that cash contributions are the best way to help people in South Asia. This is true, and Direct Relief is accepting cash contributions. However, because of the outpouring of generosity and contributions that Direct Relief and it appears many other organizations are receiving, we think it necessary to state very clearly our policy with regard to specifically designated contributions and what we will do with money that we receive that is designated for the tsunami relief efforts.

First, Direct Relief has never used a specific tragedy as a general fundraising opportunity. We will not do so in this instance.

Second, we will establish a separate bank account into which specifically designated funds will be deposited.

Third, we consider the funds that contributed specifically for this disaster to be entrusted to us for the benefit of people whose lives have been tragically affected. The people who have called us, many grieving and emotional about the tragedy, have made it clear that they want their money to assist these victims – not others in other places that we assist who also face extraordinary challenges and are vulnerable. We understand this, and we will honor that intent.

Fourth, although all of our worldwide activities are compelling and extremely important on a humanitarian basis, we will not redirect any funds that we receive for this tragedy to any other tragedy. We have no fine print or qualification in our accepting of a donation for this tragedy. We will use this money solely to pay for expenses directly related to assisting people in the affected areas.

Fifth, if the type of medical material assistance that Direct Relief provides at some point becomes less important than another type of assistance that the victims need, we will make cash grants to the health facilities that will have a long, hard road in the future or to other organizations who we are convinced will spend the money wisely and efficiently to assist the victims.

Sixth, we will spend money from this account only when it is clearly related to the tsunami relief effort. These expenses will include such things as air-cargo transportation, procurement of medicines, supplies, medical equipment, or other health-related items (such as water purification equipment) that are not donated, packaging material, travel costs for professional staff or contract experts to go disaster areas to ensure efficient distribution and use of material, or cash grants to organizations providing on-site relief. We will not pay the salaries of our current professional staff from the tsunami-relief contributions, even though many of us will spend a significant amount of our time on this disaster effort.

Seventh, our organization has ongoing expenses that we need to raise from friends and supporters each year. To conduct our assistance programs we need to maintain our warehouse, biomedical and pharmacy operations, obtain medical material contributions or buy essential products, pay for overseas shipping, and pay our staff of 29 persons. We typically operate at a deficit for 50 out of 52 weeks, and this tragedy occurred during the last week of the year, which is when we learn whether we made our budget for the year. We still need to raise funds to cover our general operating expenses, but we will not use tsunami-relief contributions for this purpose.

Eighth, we will not allocate any percentage of general administration, fundraising, existing warehouse space costs, or general overhead to the tsunami relief fund.

Finally, we believe strongly that this tragedy is not about raising money for Direct Relief. We have long experience in one important area of medical assistance, but the disaster has destroyed many other things that are important for people to regain their lives, livelihoods, and hope for the future. Other organizations do other things very well that are essential for the victims – food and shelter efforts, water and sanitation and, in the coming months, economic development, and reconstruction. We want prospective donors to understand the complexity of this disaster, so that each area receives adequate support. We also encourage all prospective donors to examine our financial records, which are easily accessible on this website.

This disaster is beyond the scope of any one organization or, indeed, government to address fully. We are committed to doing whatever we can within our area of expertise to help the people who have suffered, and we will work closely with all other groups to ensure that the funds that have been so graciously and generously provided are spent as efficiently and wisely to help the people for whom the donations have been made.

Thank you for your generosity.

Giving is Good Medicine

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