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News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
  • If publishing online, please link to the original URL of the story.
  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
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Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
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  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

Haiti Earthquake Donation Policy

Direct Relief will use all contributions designated for the Haiti Earthquake solely for relief and recovery efforts related to the Haiti Earthquake.

News

Haiti Earthquake 2010

By Thomas Tighe, President and CEO, Direct Relief

Direct Relief is among the many organizations that has witnessed a tremendously generous response to the tragedy in Haiti. With the public being encouraged by many sources to donate, we believe it important to clarify how Direct Relief will use the money we receive.

100 percent of funds donated for Haiti will be used exclusively for programmatic activities related to Haiti. None of the funds donated for Haiti will be used to pay for fundraising or administrative expenses, or for programmatic activities in other places. Direct Relief is able to do this because fundraising and administrative expenses are being covered by the proceeds of a generous bequest received three years ago.

General donations make it possible for Direct Relief to respond to this and other emergencies, as well as conduct our ongoing humanitarian health work around the world and in the United States. All of these activities are compelling and important to serve people who need help.

Direct Relief is committed to honoring donors’ intentions. Direct Relief will not redirect any funds that we receive for Haiti to any other purpose or area. There is no fine print or qualification – if a donation is designated by a donor for Haiti, it is treated as a restricted contribution and will be used only to assist Haiti. Consistent with our standard practices, an internal fund has been established to account for, track, and report all such donations into the Haiti fund, and expenses from it.

To ensure that we understand a donor’s intention, Direct Relief’s online donations page requires a donor to select among options before completing a donation. Also, we have asked that donors sending in donations by mail indicate “Haiti” if they wish to designate their donation. Donations made via text donations (by texting “Give10” to 20222) are restricted contributions for Haiti. This is clearly stated on the confirming message before a text donation is completed.

In addition to financial contributions described above, an element of Direct Relief’s longstanding program model also involves the provision of medical materials, including medicines, equipment, surgical supplies, nutritionals, and other in-kind medical resources. A large percentage of these materials are donated by the manufacturers, many of which we have worked with for decades.

As the sole nonprofit organization licensed as a pharmacy in all 50 U.S. states and approved by the National Association of Boards of Pharmacy as a Verified Accredited Wholesale Distributor, we must comply with stringent requirements in the U.S. and internationally. We only accept material that is suitable, and only provide it when it is appropriate for the circumstances and requested by a qualified partner organization that will use them. In accounting for and describing any medical material contributions, the wholesale financial value is used.

Direct Relief’s urgent priority is to assist people in Haiti. In noting these seemingly technical matters, such as internal accounting practices, the distinction between general and restricted contributions, and the valuation methodology assigned to material aid, we wish simply to inform members of the public who have shown such generosity and deserve to know how their contributions will be used.

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