News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
  • If publishing online, please link to the original URL of the story.
  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
    • Twitter (@DirectRelief)
    • Facebook (@DirectRelief)
    • Instagram (@DirectRelief)

Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
  • Direct Relief's work is prohibited from populating web pages designed to improve rankings on search engines or solely to gain revenue from network-based advertisements.
  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

Google’s Eric Schmidt Visits Direct Relief



Google Executive Chairman Eric Schmidt visited Direct Relief’s warehouse headquarters last week with CNN and Newsweek journalist Fareed Zakaria to review how the organization’s use of information technology is being applied to humanitarian health programs and emergency preparedness and response.

Who would have thought that the things that we’ve worked on in the lab have ultimately saved lives at that kind of scale. Eric Schmidt, Google Executive Chairman Under Schmidt’s tenure as Google CEO, from which he recently stepped down from to become Executive Chairman, helped the technology company make its expanding suite of applications and services available to nonprofit organizations. Direct Relief was among the first nonprofits in the country to benefit from this effort through the organization’s use of Google analytics, Google Maps, Google Earth, Adwords, and Google docs to bring speed, transparency, and efficiencies in humanitarian efforts and large-scale emergencies has been ongoing since the 2004 Asian tsunami.

Direct Relief’s application of information technology for humanitarian purposes also is being showcased this week, in presentations from its CEO Thomas Tighe, at the 2011 SAPPHIRE conference in Orlando Florida, an annual event for SAP clients and partners that is attended by 14,000 business and technology leaders from around the globe.

Direct Relief implemented SAP to bring precision, speed, efficiencies and better analytics to humanitarian aid programs and to ensure thorough compliance with the multitude of regulatory rules governing prescription medications.

Two years ago, Direct Relief became the first and only nonprofit organization in the United States licensed to distribute prescription medications in all 50 U.S. states, and its international programs provide ongoing and emergency support to facilities in over 70 countries. Direct Relief also has been the largest provider of medical material aid in Haiti since the devastating 2010 earthquake and established the only online medical distribution function in Haiti that now serves 100 hospitals and clinics throughout the country.

CEO Thomas Tighe is among the conference speakers, which also include Michael Eisner and other business and thought leaders. Tighe said, “The efficiency argument is just as strong – if not stronger – for a nonprofit providing humanitarian services as it is for a commercial business serving its customers, particularly in tough economic times when more people need help and fewer dollars exist to provide help. Our use of SAP has enabled us to reach more people in more places, who need access to medicine and medical supplies.”

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