News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
  • If publishing online, please link to the original URL of the story.
  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
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Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
  • Direct Relief's work is prohibited from populating web pages designed to improve rankings on search engines or solely to gain revenue from network-based advertisements.
  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

Virtual Goods to Actual Good: Gamers & Direct Relief


The following is an update from Direcet Relief CEO Thomas Tighe after he spoke at the annual Games for Change Festival in New York City:

As likely the only one at last week’s Games for Change festival in New York City who played “Pong” when it first came out (at a now long-closed arcade in Palo Alto, where I grew up), I was an unlikely speaker at the event.  But what a treat it was to glimpse the state of the art digital gaming industry, meet the astounding talent involved in it, and see the energy being harnessed for a broad range of great causes, including Direct Relief.

With the go-go digital gaming industry generating $20 billion in revenue and reportedly engaging 59 percent of Americans, it’s easy to overlook the industry’s current significant and potential profound contributions to social and humanitarian causes.  Direct Relief has been keenly aware of both since receiving an offer to help from Zynga three years ago following the devastating 2011 earthquake and tsunami in Japan.

The excellent Abby Speight of Zynga.org, the charitable arm of the online gaming company and a sponsor of the festival, led a “Designing for Good” plenary panel (of which I was a panelist) discussing two basic tracks of gaming and social causes:

  • leveraging commercially successful games to support charitable causes, as Zynga has now done with Direct Relief on multiple occasions to support humanitarian health assistance in emergencies and Pixelberry has done with its “High School Story” to generate awareness and funds for important anti-bullying efforts;  and
  • designing games themselves as a means of educating, training, advocating for, or otherwise advancing something good (the Minecraft creators helping the United Nations engage communities so they can plan better public spaces, SIMS working with GlassLab to accelerate new educational tools for students) or avoiding something bad.

It’s impossible not to be impressed by the astounding creative, engineering, design, research, and analytical talent that goes into making a good game – and it seemed that most attendees had one or more in scary abundance – and all the business acumen obviously inherent in a $20 billion-and-growing industry.  But, it’s also refreshing to know that the current of insight into what makes people tick, engage, and have fun is being increasingly channeled to help people, issues, and causes that don’t lend themselves easily to games that are engaging and fun.

Zynga’s efforts have encouraged 250,000 people to support Direct Relief’s humanitarian health efforts through the purchase of low-cost virtual goods embedded in their games, and the nearly $1.3 million raised has translated directly into people who are sick, hurt, or at very high risk receiving medications they need and otherwise would not have received.  They’ve also made Direct Relief’s work visible to millions of players worldwide, in a soft-touch way that doesn’t interfere with either the company’s interests or the players’ enjoyment.

And, just this week, the good people at  Humble Bundle, which allows consumers to pay what they want and support charity for games developed by independent game creators, is channeling all such charitable donations to Direct Relief.

As online gaming evolves, it’s nice to see that the evolution of the virtual worlds being created have embedded within them an increasing recognition of the wonderful qualities of compassion and empathy and a desire to help people in the physical world, which they’re doing already in very creative ways.  It’s a cause for hope and, in Direct Relief’s case, for deep thanks.

Giving is Good Medicine

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