News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
  • If publishing online, please link to the original URL of the story.
  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
    • Twitter (@DirectRelief)
    • Facebook (@DirectRelief)
    • Instagram (@DirectRelief)

Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
  • Direct Relief's work is prohibited from populating web pages designed to improve rankings on search engines or solely to gain revenue from network-based advertisements.
  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

Big Data vs. Big Storm: New Technology Informs Hurricane Sandy Preparedness, Response


As Hurricane Sandy slams the East Coast with winds reaching  speeds of 75-85 mph, Direct Relief is ready to respond to urgent requests from partner clinics and health centers for needed medicines and supplies to treat those affected by the storm.

Working with analytical and data visualization tools, Direct Relief is able to to pinpoint clinic partners located in socially vulnerable areas and in flood risk zones near Hurricane Sandy’s path. Palantir’s tools allow Direct Relief to pull together massive amounts of information sources into a common framework to better understand, visualize, plan, and manage for complex emergencies in near real-time.

As the only nonprofit licensed to distribute prescription medications in all 50 states and a vast emergency preparedness and response program in place with over 1,000 nonprofit clinics and health centers nationwide, Direct Relief is acutely sensitive to the health crises that can arise in mass evacuation situations when people flee their residences without their support medications.

Earlier today, Direct Relief’s inventory was checked for items most requested during emergency situations such as personal care products, chronic disease medications, and tetanus vaccine. Direct Relief corporate supporters have been alerted of likely needs and already Merck, Sanofi, Astra Zeneca, Covidien, BD, Johnson & Johnson, Baxter and Henry Schein have preapproved shipment of inventoried products for those affected by Hurricane Sandy.

Offers of supplies were sent to more than 300 partners in the path of the storm and along evacuation routes. The offer went out via text message so that partners are able to contact our team in the event of a power outage. Direct Relief has also been in touch with Primary Care Development Corporation, an organization working with health centers in New York, to help spread the word about the products and supplies Direct Relief has available to ship.

While the storm will impact an estimated 60 million people, not everybody is equally vulnerable.

Those with means and mobility are better able to evacuate at-risk areas than those who cannot afford to, do not have a form of transportation, or have an illness or condition that does not allow them to move easily. Direct Relief’s clinic partners work with these populations on a regular basis and are most likely to treat them in emergencies.

In addition to emergency response efforts, Direct Relief pre-positions Hurricane Preparedness Packs in advance of the start of hurricane season across nine U.S. states and seven countries most likely to be affected during hurricane season. The Hurricane Preparedness program is the largest such nonprofit program in the U.S., pre-positions large quantities of medicines and supplies at health centers, clinics and hospitals in at-risk areas to treat vulnerable people during emergencies. In the U.S., 50 Hurricane Packs are currently in place and stand ready to be deployed in an emergency.

Direct Relief will continue to stay in touch with partners and monitor needs as the storm moves over the East Coast.  To support Direct Relief’s emergency preparedness and response efforts, donate here.

Related on Hurricane Sandy:  Preparing for Emergency With Data Analysis; Who is Vulnerable During Hurricanes? Six Things to Know

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