News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
  • If publishing online, please link to the original URL of the story.
  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
    • Twitter (@DirectRelief)
    • Facebook (@DirectRelief)
    • Instagram (@DirectRelief)

Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
  • Direct Relief's work is prohibited from populating web pages designed to improve rankings on search engines or solely to gain revenue from network-based advertisements.
  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

Hurricane Sandy: Technology For Effective Response


Hurricane Sandy

As Hurricane Sandy barrels up the eastern coastline of the United States, aiming for landfall late Monday or early Tuesday morning somewhere between northern Virginia and southern New Jersey, Direct Relief is hard at work with our technology partners at Palantir to assess needs, determine likely emergency scenarios and mount an effective, targeted response for our clinical partners in the path of the storm.

Palantir is a set of advanced data integration, visualization, and analysis tools which allows Direct Relief to pull together all of the information sources needed into a common framework to better understand and manage complex problems in near real time.

Are Direct Relief’s clinical partners situated near socially vulnerable populations, flood risk zones, and probable coastal flooding areas? How does physical risk and vulnerability relate to social vulnerability? Can we anticipate needs for essential medicines in emergencies based upon analysis of what we have shipped to various clinical partners in the past? What are the likely scenarios for population movement which may stretch the resources of inland primary care health centers in the event of evacuation?

Rather than treating these dimensions of Direct Relief’s disaster response as separate and distinct, Palantir pulls them all for us into a continuous braid of analytic workflows to improve the overall intelligence and efficiency of our response.

Starting, for example, with a geographic layer showing county-level values of the social vulnerability index and flood-related damage estimates from the University of South Carolina’s Hazards and Vulnerability Research Institute, we build statistical correlations with data from the Centers for Disease Control and Prevention (CDC) on disease prevalence rates to score counties in terms of their health risks, population needs, and disaster impacts.

Pulling that analysis directly into a map view to see where the most at-risk counties are located, we can cross reference with clinical addresses and storm scenarios to prioritize problem areas and response requirements. Rapid, highly-targeted analysis of historical product flows for health centers in these risk zones focuses attention on specific material needs.

In combination with partner communications our analysis enables gains in speed, scope, and precision to build requests for donations from our corporate supporters, allowing Direct Relief to deliver better aid in time to improve health and save lives.

Our hope for the future is that intuitive information tools like Palantir will allow the aid workers at Direct Relief to collaborate more effectively with computers to amplify humanitarian aid and make truly significant gains in our ability to meet the needs of the millions of people who depend upon our nation’s network of nonprofit safety-net health centers for essential care during and after crises like Hurricane Sandy.

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