News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
  • If publishing online, please link to the original URL of the story.
  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
    • Twitter (@DirectRelief)
    • Facebook (@DirectRelief)
    • Instagram (@DirectRelief)

Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
  • Direct Relief's work is prohibited from populating web pages designed to improve rankings on search engines or solely to gain revenue from network-based advertisements.
  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

GSK PULSE Volunteer Delivers Sustainable Change


On Friday, Direct Relief staff bid farewell to Carmen Lennon, a GlaxoSmithKline (GSK) PULSE volunteer, who will return to Philadelphia after six months on assignment at Direct Relief headquarters. Since June, Carmen has been an invaluable part of Direct Relief, providing both professional advice and humor every day.

Carmen came to Santa Barbara as a part of the GSK PULSE program, which gives employees an opportunity to use their professional skills and knowledge during a three- or six-month immersion experience nationally and internationally. The PULSE employee volunteering initiative was launched in 2009 by GlaxoSmithKline pharmaceuticals (GSK), a long-time corporate product supporter of Direct Relief.

“The goal of the program is to do more than paint houses,” said Carmen. “We want to deliver sustainable change.”

In Philadelphia, Carmen works as the Internal Communications Manager at GSK. During her time at Direct Relief her role was to set the communications strategy. She examined the activities and goals of Direct Relief as they related to the bigger picture.

“I basically tried to figure out how communication could help the Development department get more donors; how communication could increase awareness in the community; how communication could be improved among employees,” she explained.

While in Santa Barbara, Carmen experienced Direct Relief  in emergency mode during October and November when Hurricane Sandy hit the East Coast. She describes this as one of the highlights of her time here. “The work I do at GSK doesn’t let me see or experience saving lives first-hand,” she said. “Being here and seeing how Direct Relief reacted to a disaster was an amazing experience.”

Sandy hit close to home for Carmen; her family and friends were directly affected. But seeing the Direct Relief staff in action gave Carmen reassurance. “The most touching part was how people I worked with, besides doing their job to bring relief to Sandy victims, asked me every day how my mom and family were doing,” she said.

Carmen certainly contributed a lot to the Direct Relief staff during her time here. But she also describes some things she’s learned from working in a new environment. “I’m impressed at the amount of work that Direct Relief gets done with their staff size,” she said. “There are lots of smart and incredible people working at Direct Relief. The experience of watching what they accomplish with their given resources is something I’ll definitely take back with me.”

Of her temporary new home,  Carmen said, “Santa Barbara is absolutely beautiful. Moving out here has really challenged me to get out of my comfort zone and do things I wouldn’t normally do.”

One of those things is riding a bicycle. Direct Relief President and CEO, Thomas Tighe, taught her how to ride a two-wheeler, a skill she never had need for in a big city like Philly.

“I’ve definitely enjoyed my time out here,” she said. “But it has also shown me that I’m really a big city person.”

After six months at Direct Relief, it’s now time for Carmen to pack up and head back home to Philly. “I’m incredibly excited to go back because I work with an awesome group of people at GSK, and I want to show them how much their support has meant to me and how much I’ve learned,” she said. “But I’m also sad to go because I’ve established relationships with some great people at Direct Relief and I won’t get to see them every day anymore.”

Direct Relief will miss Carmen’s presence and talents and sincerely thanks her for her service and contributions.

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