News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
  • If publishing online, please link to the original URL of the story.
  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
    • Twitter (@DirectRelief)
    • Facebook (@DirectRelief)
    • Instagram (@DirectRelief)

Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
  • Direct Relief's work is prohibited from populating web pages designed to improve rankings on search engines or solely to gain revenue from network-based advertisements.
  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

#G4C14: How Social Games Generate Social Good


Popular social games such as Mafia Wars, Farmville and CityVille offer much more than entertainment for millions of gamers – they also offer opportunities to save lives around the world.

That’s why Direct Relief President and CEO Thomas Tighe was invited to speak yesterday at the 11th annual Games for Change Festival, a three-day gaming event held in New York City that facilitates the creation and distribution of social impact games. Tighe participated in the panel “Designing for Impact: How Commercial Games Are a Platform for Engaging Players in Social Causes.”

With support from social gaming company, Zynga, gamers have provided $1.2 million in donations to Direct Relief by engaging its players in 25 separate campaigns that have generated small-scale gifts from over 250,000 people. By offering gamers the option to purchase virtual goods to gain an edge in game-play, Zynga is really offering an opportunity to give life-saving assistance through groups like Direct Relief.

“Games help [nonprofits] break through…and reach people in a way that’s deeply compelling,” said Tighe during Tuesday’s panel.

Beginning with support in the aftermath of the 2011 Japan earthquake and tsunami, Zynga has been a strong advocate of Direct Relief’s work over the past few years. Since Japan, the company has encouraged gamers to donate to responses such as Hurricane Sandy, the Oklahoma tornadoes, and most recently the Philippines typhoon. In addition to emergencies, it also engages players around campaigns to support Direct Relief’s ongoing work in areas such as childhood pneumonia.

Beyond garnering donations, the campaigns also help increase visibility of a nonprofit’s work.

“Consumers may discover a cause or an organization for the first time through a game, suggesting that the gaming business may have an increasing role to play in introducing consumers to philanthropy,” wrote Zynga Executive Director, Ken Weber, in a recent HuffingtonPost article.

Direct Relief is deeply grateful for the ongoing relationship with Zynga and its gamers, who have made a difference in the lives of people in need around the world.

Giving is Good Medicine

You don't have to donate. That's why it's so extraordinary if you do.