News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
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  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
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Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
  • Direct Relief's work is prohibited from populating web pages designed to improve rankings on search engines or solely to gain revenue from network-based advertisements.
  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

As Disaster Response Changes, Data Leads the Way

This week, Direct Relief launched CrisisReady – a data-driven effort to inform targeted disaster response and preparedness.


Health Mapping

California's wildfires, as seen here in the San Bernardino mountains in Sept., 2020, are an example of extreme weather events that prompt protracted disaster responses.(Photo courtesy of San Bernardino County Fire Department)

The environments in which disasters occur are changing. Populations are denser. Climates are more extreme. And technology is burgeoning into new realms. These changes have ushered in a new era of disaster response.

That was the focus of an online panel Friday, convening disaster response, health and technology experts using big data to to solve public health emergencies. “How do we ensure, in this work that we’re doing, that no gets left behind?” asked Andrew Schroeder, Direct Relief’s Vice President of Research and Analysis, who moderated the panel.

The way we approach disasters is going through a cultural shift,” said Leremy Colf, the Director of Disaster Science at the U.S. Department of Health and Human Services. Disaster response is no longer just about what happens in the immediate aftermath of an emergency, according to Colf, but rather planning for one before it emerges.

The webinar comes as Direct Relief, in partnership with Harvard University, launches CrisisReady, a collaborative effort to coordinate streams of data from public and private actors, including international agencies such as the World Health Organization and technology platforms like Google, to inform policy decisions before, during, and after a disaster.

“Covid-19 marks a watershed moment when suddenly the world became aware that these data streams have enormous power,” said Caroline Buckee, the Associate Director of the Center for Communicable Disease Dynamics at Harvard T.H. Chan School of Public Health and co-founder of CrisisReady.

Last year, Buckee worked alongside a team of researchers from Direct Relief and Harvard University to create the Covid-19 Mobility Dashboard Network, which uses anonymized population data to inform policies around social distancing, travel restrictions, and reopening timelines.

While CrisisReady works to aggregate flows of information, the emphasis is on application. “It’s not just data in a vacuum that will help address these problems,” said Alexander Diaz, the Head of Crisis Response and Humanitarian Aid at Google.org. Maps can display information about who in a community is most vulnerable to disaster, helping policy makers not only craft a more targeted response, but also promote resiliency before a crisis strikes.

For example, said Colf, emergency medical facilities often see a surge in patients after hurricanes, but preventative measures can help reduce disaster-related medical needs. “A lot of people show up at the emergency departments during disasters because there is a lack of planning.”

In the wake of a hurricane, one of the most common medical issues are asthma-induced complications, Colf has found. “A lot of the problems that we are encountering are not necessarily trauma,” he said. Based on these diagnostic trends, policy makers can determine which interventions would be most effective before a disaster, such as targeted messaging to community members or bolstering support for hospitals in medically underserved areas. “If we can target interventions to earlier times we can prevent that surge on the hospital,” said Colf.

Direct Relief will continue to share insights as CrisisReady aggregates new data flows and produces tools to inform both preventative and real-time humanitarian response efforts.

Google.org provided a $1 million grant to support CrisisReady’s “California Wildfire Project,” an effort to locate medically vulnerable populations to inform a more targeted public health response during the 2020 wildfire season.

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