News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
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  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
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Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
  • Direct Relief's work is prohibited from populating web pages designed to improve rankings on search engines or solely to gain revenue from network-based advertisements.
  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

Adaptability Key For Both Successful Humanitarian Response, Global Business Operations

A recent whitepaper co-authored by Direct Relief and Esri demonstrates how humanitarian aid organizations can provide a helpful model for businesses navigating a complex global marketplace.


Health Mapping

Space-time hotspot mapping of Beirut following the port explosion revealed neighborhood-level patterns of movement in relation to hospitals, health clinics and the ongoing relief effort in and around the port. (Direct Relief Story Map)

Humanitarian aid organizations may provide a helpful model for businesses aiming to deliver products to consumers as quickly and efficiently as possible within a dynamic and complex global marketplace.

That’s according to a recent whitepaper published in the Journal of Supply Chain Management, Logistics, and Procurement.

The paper was co-authored by Andrew Schroeder, Direct Relief’s Vice President of Research and Analysis, and Cindy Elliott, Head of Commercial Industry Solutions at Esri, and the publication outlines how strategies used by humanitarian aid organizations to route lifesaving medical aid to communities in need can also be employed by businesses to work around logistical hurdles, like severe weather, supply chain disruptions, and changing demand within a global marketplace.

The strategy employed by Direct Relief, which has helped the organizations consistently respond to multiple emergent crises at once, is known as adaptive logistics. The approach involves predicting interruptions due to weather or conflict, identifying alternate routes and resources, and adjusting to changes in need among the communities affected.

Adaptability has become particularly important at Direct Relief as humanitarian crises become more severe and less predictable due to climate change and the Covid-19 pandemic, while daily disruptions to the global supply chain only compound the challenge of routing medical aid in a timely and efficient manner.

When responding to a disaster, the organization begins by assessing the needs of those affected on the ground. Direct Relief’s global network of more than 2,500 organizations serves as a source of real-time information that communicates who needs help, where they are, and what resources are needed most. These local contacts not only help Direct Relief deliver aid in a targeted way but also offer logistical support in the last-mile transportation of aid and resources.

For example, when responding to the 2020 Beirut explosion in Lebanon, which disrupted businesses and critical infrastructure, including a key port of entry, Direct Relief leveraged a network of in-country expatriates that helped the organization get clearance from the State Department for a 60-ton airlift of medical aid. Supplies were quickly routed to local hospitals with which Direct Relief had relationships through its previous work in the country.

In addition to its local networks, Direct Relief uses geospatial technology to gather real-time data on how a disaster is impacting a community, such as information about how and where people are evacuating, what kinds of medical resources are lacking, and who is most vulnerable due to socioeconomic status, age, and access to information.

During the 2018 Camp Fire response in Butte County, California, for example, Direct Relief was able to use geospatial data to predict potential evacuee zones and route medical aid accordingly.

While the aim may differ, businesses can adopt similar strategies to preempt consumer demand, predict disruptions in supply chains, and find alternate routes to effectively deliver products to consumers within a complex and ever-changing global marketplace.

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