News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
  • If publishing online, please link to the original URL of the story.
  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
    • Twitter (@DirectRelief)
    • Facebook (@DirectRelief)
    • Instagram (@DirectRelief)

Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
  • Direct Relief's work is prohibited from populating web pages designed to improve rankings on search engines or solely to gain revenue from network-based advertisements.
  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

Direct Relief Puts Spending Decisions into Donors’ Hands


Giving Back

With the launch of an online donation interface that lets donors allocate their money across Direct Relief’s many international and domestic aid efforts, the humanitarian aid group now offers donors unprecedented control over how their contributions are used.

A New Way to Give

Capturing and Honoring Donor Intent

Direct Relief developed the new system to help it better honor the intent of its donors. While contributors who make large donations offline often direct how their money is used, online donors and those making small donations to charities have traditionally had less discretion. Under Direct Relief’s new system, online donors giving even the smallest amounts can direct their contributions to the programs that most inspire them.

A bedrock principle for nonprofits with respect to donations is to honor donor intent,” says Direct Relief President and CEO Thomas Tighe. “It’s simple. We can’t honor a donor’s intent unless we allow them to express it. That’s why we built this.”

Beginning Dec. 7, Direct Relief’s donation page has offered contributors a set of sliders to allocate their funds according to any combination of their preferences. The current options include “Where Needed Most,” Emergency Response, U.S. Programs, and International Programs.

When selecting Emergency Response, donors can choose to further divide their funds among relief programs for the Syrian Refugee Crisis, Hurricane Matthew – Haiti, Zika Virus Outbreak, and Direct Relief’s Rapid Response Fund. As new emergencies arise, Direct Relief will be able to update the list quickly.

Initial results during the critical year-end giving period suggest a strong positive reaction to the new system. Both the new donor-directed and pre-existing interfaces were tested between Dec. 8 and Dec. 20. Among those using the donor-directed interface, 37 percent of people initiating a donation completed the process, compared to 26 percent using the pre-existing interface. Direct Relief experienced 179 percent increase donations over the same timeframe.

Direct Relief expects the donor-directed interface will better allow it to fund its work, not just on immediate crises but also on a range of lower-profile yet critical interventions throughout the world. A large portion of donations to disaster relief agencies comes in response to natural disasters. Direct Relief has long-committed to donors that when they designate their funds to a particular emergency, 100 percent will solely be used for that emergency. Now, donors have the option to allocate a portion of their contribution to ongoing programs as well, including those that focus on maternal and child health and support community health centers in low-income and rural areas.

Borrowed from a Video Game Company

Humble Bundle LogoDirect Relief developed the new donation interface after being unable to find existing charity software that provided the flexibility it was seeking. It was inspired by a San Francisco-based video game company called Humble Bundle that lets its customers decide how much to pay for software and how to divide payments between Humble Bundle (the distributor), the software developer, and a charity. Humble Bundle customers have donated more than $1 million to Direct Relief since 2014.

Direct Relief plans to make the software code available at no cost to other nonprofits that wish to use it. For charities that choose to do so, the software could help alleviate a persistent source of friction: the amount of money they spend on fundraising. The new software allows donors to decide how much of a contribution should be dedicated to fundraising. Currently, Direct Relief has locked the fundraising slider at zero percent, as a generous bequest supports all of Direct Relief’s fundraising costs.

Giving is Good Medicine

You don't have to donate. That's why it's so extraordinary if you do.